Half Percent Club

Legal / Privacy Policy

Last updated: 24th January 2026

 

1. Who We Are

Half Percent Club (“we”, “us”, or “our”) provides motivational and supportive content for people who are wanting to reduce their alcohol intake.

For the purposes of UK data protection law, we are the data controller of any personal data collected through this website.

Contact email: info@halfpercentclub.com
Website: halfpercentclub.com

 

2. Motivational content, not medical advice

This website provides general information and motivational content only. It does not provide medical advice or treatment. Half Percent Club does not provide any form of treatment programme and is not endorsed or claim to represent official healthcare policy.

If you are concerned about your health or alcohol use, or if your consumption is causing any harm, please seek advice from a qualified healthcare professional.

Low and no alcohol drinks are not a solution for everyone.

Some people choose, or need, complete abstinence.
For them, avoiding alcohol entirely is often the right path.

Half Percent Club isn’t challenging that choice.

Important: Reduction in dependent drinkers needs clinical oversight to avoid withdrawal risks.

 

3. Age Notice

This website is intended for adults (18+) and is not for children.

 

4. What Personal Data We Collect

We collect personal data only when you choose to provide it.

When you sign up, we collect:

Your name (if provided)

Your email address

You are not required to provide any sensitive personal data, including health information.

 

5. Special Category Data

Our website content relates to alcohol reduction as a lifestyle choice, which may be considered a health related topic. However:

Some content may touch on or be adjacent to health topics. We do not intentionally collect health or other sensitive data.

Please do not include sensitive personal or medical information in emails or other messages

Any such information provided will be safely deleted.

 

6. Lawful Basis for Processing (UK GDPR)

Under UK GDPR, we rely on the following lawful bases:

Consent – when you submit a message via our contact form

Legitimate interests – to respond to enquiries and maintain the website

You may withdraw your consent at any time by contacting us.

 

7. How We Use Your Data

We use personal data only to:

Send emails about Half Percent Club updates or offers, only if you have opted in.

Responding to emails sent to us.

 

8. Data Sharing

We do not sell or share personal data with third parties.

Your data may be processed by trusted service providers (such as email hosting or website hosting) only where necessary and under appropriate data protection safeguards.

We may disclose information if required to do so by law.

 

9. Data Retention

We keep personal data only for as long as necessary:

Email messages are retained only for the time needed to respond and for a reasonable follow-up period (up to 6 months)

Messages are then securely deleted.

 

10. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

We use SSL encryption on the website.

 

11. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you

Request correction of inaccurate data

Request deletion of your personal data

Object to or restrict processing

Withdraw consent at any time

To exercise your rights, please contact us using the details above.

 

12. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.

Have you ever noticed how the first beer feels the best?

For many people, the first drink feels light.
Relaxing.
Social.

Later drinks often feel different.
Heavier.
Slower.
Less clear.

This is a common experience.
And it isn’t just in your head.

Alcohol Has Two Phases

Alcohol is usually described as a depressant.
That’s true.

But at low levels, alcohol can feel mildly stimulating.
As more alcohol enters the system, its depressant effects become stronger.

This pattern is known as alcohol’s biphasic effect.
One substance.
Two phases.

You don’t need to know the science to recognise it.

The Early Phase

In the early phase, many people notice

  • A lift in mood
  • Easier conversation
  • Less social friction

People often describe feeling relaxed but still alert.

For many, this is the part they enjoy most.

Note: Reactions do vary between individuals, and this observation is not a recommendation to drink. If alcohol feels difficult to manage, or if you’re reducing for health reasons or because of dependence, then professional guidance or medical advice is recommended.

The Later Phase

As consumption continues, the balance shifts.

Alcohol’s depressant effects begin to dominate.

This can feel like:

  • Slower thinking
  • Lower energy
  • A heavier body
  • Poorer sleep later

It’s a predictable effect of dose and time.

Why More Doesn’t Feel Better

The early effects of alcohol don’t scale.

Drinking more doesn’t give more of the light feeling.
It mainly deepens the heavier effects.

Many people are chasing the feeling of the first drink.
And finding it harder to reach with each one.

Where Half Percent Beers Fit

Half percent (or low alcohol) beers contain much less alcohol.
But they still look, taste and feel familiar.

For some people, this helps:

  • Keep the ritual
  • Maintain pace
  • Lower depressant effect

They can make it easier to stay closer to the early phase, without tipping into the later one.

This won’t be true for everyone.
But for some, it’s a useful option.

It's Not For Everyone

Low and no alcohol drinks are not a solution for everyone.

Some people choose, or need, complete abstinence.
For them, avoiding alcohol entirely is often the right path.

This page isn’t challenging that choice.
And it isn’t offering treatment or health advice.

It’s simply explaining a pattern many people already recognise.

If your drinking feels difficult to manage or is harmful,  then professional/qualified support, treatment or healthcare are recommended.

Rapid reduction in dependent drinkers needs clinical oversight to avoid withdrawal risks.

This page is not medical or treatment advice.
It’s not claiming alcohol is good for you or recommending consumption.
And it’s not a prescription or a recommendation for your personal circumstances.

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